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Forward-looking executives have always sought
to find out what their competitors are doing
- and what they are going to do. These business
leaders know that the most important information
comes ultimately from other people. The importance
of fresh human-source information for competitive
analysis and also for reality-based strategic
planning was pointed out in 1980 by Michael
Porter of Harvard Business School.
The term "Competitive Intelligence" (abbreviated
as "CI") soon came into vogue as shorthand
for an approach that sophisticated companies
had been following for years. Tactical marketing
concerns have predominated recently and the
use of digital information has increased.
The value of human-source information for
addressing both strategic issues and
tactical concerns not only in marketing/sales
but in all areas of business is demonstrated
clearly by a single example: the relevance
of competitor cost structure to proper pricing.
Such crucial information will not be found
in readily available digital sources.
SRS Intelligence will obtain relevant and
timely human-source information about competitors
- their organization and staffing, their strategic
plans and business processes, their cost structure,
their current sales tactics, their relationships
with suppliers, clients, and channel partners,
and much more. We analyze this data to produce
in-depth knowledge for making successful decisions
in sales, marketing, HR, manufacturing and
any other area.
Competitive analysis projects can cover a
broad range of issues, including:
- Benchmarking of competitors' business
processes
- Analysis of competitors' customers
- Early warning of competitors' strategic
and tactical moves
- Assessment of competitors' capabilities
For a better understanding of competitive
analysis and of how SRS Intelligence can give
you this critical knowledge advantage, look
at these actual cases from our files:
Do you need intelligence training or intelligence
process consulting?
To discuss your needs and receive a quotation
call SRS Intelligence today at +1 215-884-9466
or e-mail info@srsintelligence.com
© Copyright
2001-2005 SRS Intelligence. All rights
reserved.
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