SRS INTELLIGENCE HOLDS SEMINAR SERIES ON INTELLIGENCE COLLECTION AND ANALYSIS
(Jenkintown, PA - September 9, 2003) - Managers and analysts from major companies including Wyeth Pharmaceuticals, Aventis Pharmaceuticals, Aventis Pasteur, Alza Corporation, Centocor, Solae and Battelle Memorial Institute gathered May 20-22, 2003 for the Spring SRS Intelligence seminar series at the DoubleTree Hotel in Philadelphia, PA.

Participants learned business intelligence analysis best practices for using fragmentary, ambiguous, and even contradictory information that is either "soft" (qualitative) or "hard" (quantitative) to analyze competitive situations.

Top academic experts and intelligence professionals covered topics such as industry analysis, value chain analysis, human source collection, source and data evaluation, data collation, and data synthesis and analysis in interactive sessions.

Sessions focused on the actual work of collection and analysis, supplementing courses on competitive theory. An industry case written especially for the seminar series gave participants the opportunity to apply the principles they learned to the assessment of actual business situations. Various sessions used this case and also drew on an actual SRS Intelligence project that was carried out in the industry covered by the case.

The highly-interactive sessions, which included lots of hands-on exercises and Q&A, gave the participants useful insights and tools they could immediately apply back at work.

"I never did an in-depth project to evaluate a competititor in its entirety, so going through the case study was very useful," said one participant from a pharmaceutical company. The participant added, "Parts of the approach will be very useful for targeted questions, such as what partners would a competitor seek and what advantages would they get from the relationship."

The seminar in Philadelphia this May followed the very successful SRS Intelligence analysis seminar held in May 2002 at the Radisson Plaza-Warwick Hotel in Philadelphia, PA. Analysis seminars by this leading business and intelligence research and consulting firm have a unique format based on the stages of the intelligence analysis process, with content drawn from the instructors' vast research experience.

SRS Intelligence is now planning its Spring 2004 seminar series, which will again be held in Philadelphia, PA.



SRS INTELLIGENCE HOLDS SEMINAR ON INTELLIGENCE ANALYSIS FOR HARD AND SOFT DATA
(Jenkintown, PA - May 15, 2002) - Managers and analysts from major companies including Thomson Scientific [scientific information], Glatfelter [paper], Educational Testing Services, and Texas Instruments [semiconductors] gathered on May 9 for an intensive SRS Intelligence seminar on analysis of problematic "soft" and "hard" data at the Radisson Plaza-Warwick Hotel in Philadelphia, PA.

Participants learned business intelligence analysis best practices for dealing with crucial but fragmentary, ambiguous, and even contradictory information that is either "soft" (qualitative) or "hard" (quantitative). Top experts with practical intelligence experience covered topics such as source and data evaluation, data collation, and data synthesis and analysis in interactive sessions.

Sessions focused on the actual work of analysis, supplementing courses on competitive theory. A case study gave participants the opportunity to see how the principles they just learned ensure proper assessment of important business situations.

The day's material was an eye-opener for the corporate managers and staff.

"Before the seminar I didn't even think about where my information was coming from, now all I think about is who and what are my sources," said one participant.

The seminar in Philadelphia this May followed the very successful SRS Intelligence analysis seminar held last year at the Sheraton El Conquistador in Tucson, AZ. Analysis seminars by this leading business and intelligence research and consulting firm have a unique format based on the stages of the intelligence analysis process, with content drawn from the instructors' vast research experience.

SRS Intelligence will conduct a survey later this month to guide the development of new seminars to fill unmet needs of competitive and business intelligence professionals, marketing professionals, and strategy managers and analysts. SRS Intelligence is soliciting requests and suggestions on competitive/business intelligence training, which should be sent to seminars@srsintelligence.com.



SRS INTELLIGENCE HOLDS INTERNATIONAL BUSINESS INTELLIGENCE CONFERENCE
(Jenkintown, PA - February 15, 2002) - Executives and managers from Fortune 500 companies, large foreign corporations, and smaller firms, along with representatives of international trade publications, met on Feb. 1st at a unique, one-day conference in New York City on "Intelligence for Managing Overseas Risks," organized by leading international business intelligence firm SRS Intelligence.

Participants from ExxonMobil, McGraw-Hill, General Motors, Nova Chemicals, U.S. Bank and similar companies, as well as from World Trade Magazine and The Exporter, were greeted by the president of SRS Intelligence at the Marriott Marquis Hotel on Times Square.

The president of SRS Intelligence set the day's theme by pointing to the decline of packaging giant Crown Cork & Seal following a big foreign acquisition as an example of the terrible cost that a company can pay for failing to use targeted business intelligence overseas.

The conference went beyond the typical country-level treatment of foreign risks, with its focus on general political assessments, to show how targeted business intelligence from human sources overseas about specific foreign entities, persons, and issues enables companies to not only insure against but actually reduce the political and commercial risks of transactions and operations abroad.

Presentations by foreign experts focused on "difficult" countries like Saudi Arabia and China, using actual cases to show how some companies failed in those countries for lack of detailed business intelligence and how other companies used BI to change the odds overseas in their favor.

The speakers ranged from Professor Theodore H. Moran, who holds the Marcus Wallenberg chair of International Business and Finance at the Georgetown University School of Foreign Service and is a Counselor to the World Bank, to leading executive protection expert Dr. Richard W. Kobetz of the Executive Protection Institute.

Prof. Moran kicked off the day's presentations by providing a conceptual foundation for project-oriented political risk management, while Citigroup VP for Global Country Risk Management Cheryl Rathbun and Washington, DC attorney Kenneth Hansen of Chadbourne & Parke, a political risk/project finance expert, discussed practical considerations in managing overseas political risks.

Business intelligence methodology to facilitate operations in "difficult" countries was explained by the former chief of Saudi Arabia analysis at a renowned foreign agency and by two Asia-based specialists fluent in Chinese -- a Global Stategist from Dow Corning and an attorney who helps foreign companies do business in China. Participants gained special insights about the impact of local cultural and political factors in the Middle East and Asia on business prospects and practices.

A practical presentation on executive security overseas by Dr. Richard W. Kobetz ended the day's sessions, and the president of SRS Intelligence wrapped up the conference.

Participants quizzed the speakers and discussed issues of concern both during numerous Q&A sessions and also over lunch. Every one of the participants praised the conference concept and format and expressed satisfaction that they had received guidance of both immediate and long-term value to their firms.



What do you want to learn?
SRS Intelligence will develop seminars to meet various needs and interests. We would be happy to consider your suggestion for a public seminar. Contact SRS Intelligence today at +1 215-884-9466 or e-mail info@srsintelligence.com


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